{"id":1448,"date":"2021-03-02T13:01:27","date_gmt":"2021-03-02T09:31:27","guid":{"rendered":"https:\/\/ariaart.gallery\/?p=1448"},"modified":"2021-03-03T10:18:38","modified_gmt":"2021-03-03T06:48:38","slug":"%d9%81%d8%a7%d8%b7%d9%85%d9%87-%d8%aa%d8%b1%da%a9%db%8c","status":"publish","type":"post","link":"https:\/\/ariaart.gallery\/en\/1448\/%d9%81%d8%a7%d8%b7%d9%85%d9%87-%d8%aa%d8%b1%da%a9%db%8c\/","title":{"rendered":"\u0641\u0627\u0637\u0645\u0647 \u062a\u0631\u06a9\u06cc"},"content":{"rendered":"

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Leaving behind the traditional, modern and then the postmodern eras, we are witnessing new manifestations of social life. One of the most important features of current time is the culture of overconsumption, where the object’s traditional use as Man’s tools for fulfilling his or her needs has changed. The consumption of goods and services is not just for fulfilling biological needs any more, it even comes to the attention of the consumer as the symbol and the sign of dignity and social personality.<\/p>\n

The concept of consumption, consumerism and consumer community on one hand has been placed in economic issues and on the other hand has been placed in popular culture. In this regard, consumption has a symbolic concept. \u00a0Many analysts look at the consumption as a result of commodification of culture, and also as a side effect of capitalization.<\/p>\n

Happy and prodigal people are essential for consumer system, as far as we encounter a lot with some ideas imposing on us in advertisements relating to non-essential goods, such as; for more welfare, for enjoyable moments, \u2026.<\/strong><\/p>\n

It was the same attitude that Marilyn Monroe, Elvis Presley and Coca-Cola were born out of it. Although, it seems that today the reality, as the consumer experiences it, is only the pursuit of enjoyment. It does not only give the consumer any identity, but also eliminate his\/her identity.<\/p>\n

As far as one of the most significant points of consumption refers to the simplest instinctive point which is nutrition, in many occasions we witness the commodification of foods. In addition, the condition for the consumerism is prepared in the best way as we even can buy our one-week foods in just one hour.<\/p>\n

The items used in current accessories, including their decorative, elements, packaging and advertisements, put the focus on consumerism principal.<\/p>\n

Hereon, on one hand, a ridiculous exploitation of goods and brands is the criticism against the consumerism culture, and on the other hand creating them in the framework of costly accessories put value on this kind of culture.<\/p>\n